Makers Academy – English as a Tool for the Future
Services
Client
Year
Website
In a context where learning English is often seen as just another school subject or as a skill for the job market, Makers Academy breaks this paradigm. Its proposal is aimed at children, teenagers, and young adults, with a clear message for parents: English is not merely an academic requirement but a tool for their child’s overall development and future opportunities. Additionally, the academy offers specialized learning programs tailored to each age group, designed to maximize learning in a personalized and effective way.
The Challenge
Communicating value beyond the classroom
The challenge was not simply to present another English academy, but to communicate that Makers Academy offers more than just lessons. The message needed to make it clear that each program is designed to develop skills that go beyond academics, sparking interest among both parents and students. In a crowded market, achieving this positioning required high-quality design and a coherent message across all touchpoints.
The Objective
A website that inspires trust and vision
The goal was to develop an attractive and functional website capable of inspiring parents and motivating students. This went beyond aesthetics: the website needed to serve as a digital tool for clear, direct communication, with the flexibility to support marketing campaigns, organic positioning, and conversion funnels focused on both enrollment and student retention.
How We Did It
User-focused design and experience
We applied a user experience design methodology tailored to the profile and needs of the target audience. We conducted competitor analysis to identify opportunities and key differentiators, ensuring that the design conveyed both approachability and professionalism. Each section of the website was crafted to reflect the academy’s values and highlight the age-based program structure, integrating visual and functional elements that connect with both parents and students.
The Result
A clear, engaging, and functional platform
The result is a visually and technically high-quality website that effectively communicates Makers Academy’s value proposition. Each page was designed with a specific strategic purpose, combining text, images, and videos to create an intuitive and enjoyable navigation experience. The design reinforces the core message: learning English here is not just about attending a class—it’s about opening the door to opportunities and personal development for the future.
